Wummly – Online Craft Industry App Boosts Small Businesses



The growing popularity of entrepreneurship and online services is fueling the development of a new platform called Wummly that will revolutionize the cottage industry in the same way that DoorDash and UberEats changed the restaurant delivery industry. From the initial conceptualization to the in-depth business plan, the intention remains to enable skilled home chefs to benefit from their efforts. The company intends to make this possible without spending massive money, without an in-depth knowledge of how to start a business, marketing or the need to market kitchen spaces.

While those goals may seem ambitious, Wummly creator, owner and future CEO Sadi Turaev has done extensive research into the possibilities of the idea. With his solid economic and commercial training, combined with his professional experience, he is particularly suited to the task. Developing a tool to help others succeed in business requires that kind of solid foundation and dedication to future success and growth.

The viability of cottage industries in the food industry

Forty-nine states and Washington DC allow cottage industries that sell food at home with the appropriate licenses. Although the qualifications and regulations differ, they all provide incredible opportunities for people who would otherwise face many obstacles. Opening a restaurant or creating an app like DoorDash or UberEats is well beyond the reach of even the most skilled home cook. They are relegated to selling local baked goods instead of having the opportunity to start a viable business that benefits their entire family and surrounding communities.

According to research carried out by Sadi Turaev during the development of the Wummly concept, the majority of home-based commercial cooks and bakers come from diverse cultural backgrounds and low-income communities. The opportunities offered by cottage food laws benefit people of color, women, immigrants and people with disabilities who struggle to find suitable employment or start their own businesses without support.

From an industry perspective, consumer interest has shifted towards locally sourced, organic and sustainable gardening and farming options. Not only do consumers want to know where the ingredients for their favorite dishes come from, they also want to understand the stories of the people who make it all possible. This fits perfectly with the promotion of cottage food industries through platforms like Wummly. More than just a sales application, the program creates a more personal connection between the community’s food producers and the end consumer.

How Wummly deals with new culinary entrepreneurs

While all of the information explained here about this new cabin food operations platform, associated app, and marketing avenues describes many benefits, it does not delve into enough detail. The operational details exist in the form of a multi-faceted approach, with each branch aligning with the needs of new small business owners, existing cabin food brand operators, local retail stores and restaurants and chain, and hungry audience.

1 – Small business start-up assistance – Wummly will provide advice and accessibility to cottage industry licenses in the forty-nine states plus Washington DC that enables this type of entrepreneurial opportunity. When people who are already interested in this kind of side or main business gain a better understanding of the possibilities and how to handle the details, this form of entrepreneurship will only get stronger and more popular. The goal is to enable more people to create secondary or primary income that will benefit not only themselves but their community as a whole.

2 – Direct online sales to consumers – Users will appreciate both the opportunity and the effective guidance that will help them build their brand focused on food. The Wummly website and associated app will provide profile information, product placement, and a solid anchor for all online marketing and sales. Much like existing delivery apps, this one will engage consumers interested in purchasing locally produced food.

3 – Professional connection to retail establishments – Rather than focusing only on people who want a tasty meal or snack, Wummly’s goals include more advanced professional networking and marketing opportunities. Individual sales can create occasional secondary income for entrepreneurs in the small-scale food industry. Regular contracts with stores and restaurants help improve success rates and overall revenues.

4 – Complete marketing avenues – Collective marketing makes sense for new brand owners who don’t have the financial backing or credit capabilities of large organizations. Many home chefs or bakers are excluded from the competitive landscape because they don’t have the funds to compete. Through Wummly’s strategic marketing presence, every small brand will benefit from the company’s brand recognition and growth.

These efforts include a professional website, multiplatform social media presence, Google ads, in-depth optimization, and a variety of other digital marketing means. The name is already growing on Facebook, Twitter, YouTube, Instagram and LinkedIn. Additionally, Wummly intends to claim its space on top rated and most visited review websites like Yelp and Google My Business. Strategic partnerships with other brands and industry-related service providers will complement an effective marketing plan.

Secure direct sales and retail opportunities

Wummly will offer a two-pronged lens for licensed home kitchen operators. First, they will have the opportunity to sell directly in their community to hungry people who want something special. This is particularly useful during the Covid-19 pandemic when social distancing and restaurant and cafe closures or limitations affect the industry as a whole. More people than ever are ordering food for pickup and delivery.

Second, the Wummly platform helps bakers and small food designers build mutually beneficial business relationships with retail establishments. For example, an expert bakery designer might network with local cafes to provide cookies and scones to their customers. Manufacturers of packaged foods like salsa, jams and jellies, or organic energy bars may find opportunities to purchase their products in stores through wholesale sales or consignment arrangements.

A strong track record of digital food success

When planning and launching a new business, industry research helps determine the viability of the entrepreneurial plan. With regard to artisanal food businesses, a striking example does not currently exist. This is something Wummly intends to change.

However, the overwhelming success of restaurant delivery apps and grocery store pickup and delivery options indicates a strong preference for easily accessible food items and meals. On-demand food markets provide essential services to hungry people, busy families, and groups hosting events that do not require expensive catering. These types of online platforms already exist and show incredible progress for growth in the future.

When this success is extrapolated to the type of small family businesses that exist in the artisanal food industry, the result remains exceptional. Safe, health conscious and fully licensed operators need more opportunities to present their delicious offers to hungry consumers. The confidence and convenience built into Wummly benefits both sides of the table.

The overall goal of Wummly’s development and planning is to provide opportunities for individuals and families who have cooking skills but have no outlet for profitability. Established restaurants and food industry companies dominate the market, even in the 49 states that allow low-risk food sales in cottages. Thanks to Sadi Turaev’s experience, knowledge and dedication, Wummly-controlled digital e-commerce application will benefit countless individuals and families across the United States.

Sometimes people just want a home cooked meal. The combination of safe cooking practices, traditional family recipes, new culinary creations and a secure and efficient sales and delivery app has the power to benefit diverse communities with a myriad of social and financial means.



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