Why I Chose Thrift Fashion Over Restoration
For Jessica Danlami, getting into thrift fashion wasn’t her original plan. She had her mind set on the restaurant industry, but after coming across a second-hand fashion page on Instagram, she was impressed with how the page owner was selling her second-hand fashion items. and decided to start buying from her. For Jessica, thrift fashion gives a reasonable result.
In this conversation with LEADERSHIP on Friday, the CEO of JayClassyThrift talked about her business and her life in general.
“I started my savings business in 2020, during my youth service, due to lockdown, I was unable to get to my PPA (main duty station), for 6 months, so I Says why stay idle, when I can actually get myself busy, I never thought I’d get into the savings fad.
All I wanted was to get into the restaurant business, then I came across a savings page on Instagram, I loved the way she ran her page, and I decided to buy from her, and she told me some important things i needed to know about the company. I’m so glad I made this decision
Speaking further, Lapai Niger State Business Administration graduate of Ibrahim Badamasi Babangida University, said JayClassyThrift mainly specializes in casual and corporate dresses, for women, and operates currently primarily on Instagram, but is working on expanding and opening a physical outlet.
On the profits and challenges of the second-hand fashion business, she said, “The challenges I faced in my early days were how to get my target market, but with the help of social handles (Instagram, Facebook, WhatsApp), I was able to overcome it.
“The business is quite lucrative; but you have to have a niche. What works for A may not work for B. Satisfying customers is a challenge, finding quality items, getting customers to trust me without having a physical store is a challenge, and of course lack of electricity.
While giving some advice to people aspiring to get into the thrift store, she said, “If you are thinking of starting a thrift store or are already in it, be consistent, sales aren’t just easy with thrift stores, your consistency and hard work will show, I’ve gone months sometimes without selling but I never gave up, I’m not there yet but it’s been really great”.