Why Amazon is in business with Judge Judy
IMDb TV is expected to be renamed, although Amazon gave no date. (When asked if she complained to Amazon about the inconvenient name and urged the company to change it, Judge Sheindlin replied, “I did and they are.” IMDb TV’s word declined to comment.) At the moment, only 33% of entertainment consumers are aware of IMDb TV, ranking the service at the back of the ad-supported pack, according to Screen Engine / ASI. Most of the contestants are in their 40s.
Last year, IMDb TV released their original first drama, “Alex Rider,” based on popular teen spy novels. A second season is on the way, along with other originals, including a half-hour drama by Dick Wolf, the king of law enforcement television; a spin-off of “Bosch,” the long-running Prime Video series; a comedy with Martha Plimpton; and a drama adapted from the 1999 erotic thriller “Cruel Intentions”. Under a new agreement between Amazon and Universal Pictures, Prime Video and IMDb TV will share certain streaming rights for Universal’s motion pictures.
In recent months, the IMDb TV app has become available on a wide variety of devices, including iPhones. This fall, Amazon will start selling its own smart TVs with IMDb TV automatically installed.
“Judy Justice” is not without risk. The old episodes of “Judge Judy” (there are over 5,000 of them) continue to syndicate on local stations, and viewers don’t seem to care about recycling. About seven million people logged on, a drop of just 11% from May, when new episodes aired, Nielsen data shows.
How many Judge Sheindlin does a planet need? “You can never get enough of someone who is as smart, as funny and as entertaining as she is,” said Lauren Anderson, co-head of programming at IMDb TV.
The main daytime audience is decidedly senior. Will older fans of Judge Sheindlin be able to find IMDb TV’s internet corner? (Access to IMDb’s TV programming, including “Judy Justice,” is easier through Prime Video.)