Sodexo launches Sodexo Live! to capitalize on all of the Group’s expertise in the world of sport, … | Business


Gaithersburg, Maryland, September 23, 2021 (GLOBE NEWSWIRE) – Today, the Sodexo Group reaffirmed its ambition in the world of sports, events and hospitality and created a unique global brand Sodexo Live! unite and promote all of the Group’s expertise throughout the world in this sector.

With this brand creation, Sodexo is reaffirming its confidence in this market and its potential for a rebound. There is an appetite in the market for people to promote face-to-face connections, as confirmed by the September 2021 study conducted by Harris Interactive for Sodexo Live! in the United States, United Kingdom, France and Spain (details of the study are available on the Sodexo Live website! **)

80% of respondents feel comfortable again attending sporting, cultural or professional events **

(increase of +20 points compared to September 2020)

Convinced of the strong rebound potential of the live sector, Nathalie Bellon-Szabo, Global Managing Director of Sodexo Live !, explains the brand’s strategic choices in terms of priority business sectors for international development and new services to be offered to customers .

“Today is an important step for us. Sodexo live! is the affirmation of a new ambition, by bringing together our expertise related to sport, events and hotels under a unified global brand. More than ever, I am convinced that fans and guests all over the world are looking to find common bonds and embrace the human bond that comes from being there live. With this launch, we reaffirm to our clients that we are the privileged partner to face the future and that we firmly believe in our 40,000 employees around the world to offer them world-class, creative and value-creating services.

Sodexo live! Create irreplaceable emotional bonds

The excitement of a game, the buzz of in-person networking at an industry conference, or a family outing to a museum are all opportunities to experience extraordinary times and create lasting memories. With unique expertise acquired over 20 years around the world, Sodexo Live! offers its customers its know-how in hospitality and culinary excellence to create tailor-made offers and penetrate places and events.

Live! itself is a universal word full of positive energy. This word is the link between all the brand’s activities and a tribute to the dynamism and creativity of its teams. The new brand benefits from the strength of the Sodexo Group, its values ​​and its commitments to all of its stakeholders: customers, consumers, partners and internal teams.

Sodexo live! Accelerate in a market with high potential

Since the creation of an activity dedicated to the sports and entertainment sector, Sodexo has recorded strong growth, reaching a turnover of 1.7 billion euros in fiscal 2019 before the COVID-19 pandemic. The return of face-to-face and in-person events is in exciting demand in a structurally growing market. In order to fully accelerate in this active market, Sodexo Live! the brand will be based on these three fundamental pillars:

1. A region-specific strategy to increase global presence

Sodexo live! will consolidate its presence in its three main markets – North America, France and the United Kingdom – and accelerate its growth in Spain and APAC, two markets in high demand for these services.

2. Acute focus on priority business segments

Sodexo live! will continue to deploy its expertise in large venues and events in order to reveal their full potential and enrich the live experience of their audiences.

• Stadiums and Arenas: Sodexo Live! will continue to welcome fans to the biggest and most recognizable stadiums in the world such as Olympique de Marseille, Olympique Lyonnais and Stade de France in France, Everton FC in the UK, Hard Rock Stadium Miami or T-Mobile Park in Seattle

• Congress and Convention Centers: Sodexo Live! will offer services for professional and personal events, ranging from catering to marketing and site sales. The brand is present in more than 30 convention centers in North America, including the Las Vegas Convention Center, Orange County Convention Center and San Diego Convention Center

• Global events: Sodexo Live! designs and markets tailor-made hospitality and catering packages for major international events such as the Rugby World Cup (five editions), the Tour de France (for 30 years), the Super Bowl (15 times) and the ‘French Open (for 20 years)

• Cultural destinations: From the Eiffel Tower to the Royal Academy of Arts in London, or the Museo del Prado in Spain and the Hollywood Bowl in Los Angeles, these destinations entrust Sodexo Live! to enrich the experience of their visitors by capitalizing on its culinary art and its excellent service.

• Airport lounges: Sodexo Live! welcomes travelers in more than 170 lounges around the world, including those of Delta Airlines, Virgin Atlantic, Air France, Cathay Pacific and Airport Dimensions.

3. A portfolio of tailor-made services, creating value for its clients

The heart of Sodexo Live! expertise is his culinary talent, his creative spirit and his ability to capture the taste of the local culinary scene. Sodexo live! has cultivated 15 partnerships with famous chefs around the world such as Frédéric Anton and Thierry Marx in France, Richard Blais and Ethan Stowell in the United States, Raymond Blanc in the United Kingdom and more and each year trains 4,000 gastronomic professionals to the famous Lenôtre school. Embodying this culinary excellence, Sodexo Live! has 2 Michelin-starred restaurants in France: Pré Catelan and Jules Verne at the Eiffel Tower, both entrusted to Chef Frédéric Anton.

The all new Sodexo Live! is best positioned to help clients find new sources of revenue, maximize budgets and site operations, integrate more with meeting planners, optimize sales and marketing efforts and connect with fans and guests through smarter merchandising, ticketing and hospitality designs.

Sodexo live! A family of dedicated experts

In its portfolio, Sodexo Live! has valuable companies dedicated to specific expertise:

• Sodexo acquired Centerplate in 2018 in order to expand its presence in North America. Since then, the two entities have joined forces to generate strong growth in this priority and dynamic market. With the creation of Sodexo Live! brand, Centerplate will become the name of the catering offering dedicated solely to convention centers in North America, where the reputation is unmatched for quality food, innovation and service delivery to meeting planners and professionals. customers of the premises.

• The Lenôtre brand for high-end catering, retail and the Lenôtre school, both in France and through an international franchise model

• The Heritage Portfolio tailor-made catering brand for cultural destinations in the UK

• Bateaux London, as a brand synonymous with elegant cruises on the Thames

• Bateaux Parisiens and Yachts de Paris, as renowned cultural activities in France

Sodexo live! A committed brand

Faithful to the values ​​of the Sodexo Group in the broad sense, Sodexo Live! is fully committed to a process of social and environmental progress and imagines new ways of welcoming customers in a more responsible manner. Affirming itself as a local economic engine, leading a process committed to diversity and inclusion and developing more responsible solutions for sites and events that respect the environment, Sodexo Live! supports its clients in their efforts to promote the environment and benefit their communities.

Sodexo live! In numbers

● 40,000 employees at 500 sites around the world

● 80 different types of professional roles

● General and premium services for 15 Super Bowls

● Design and marketing of the hospitality program for the last 5 Rugby World Cups

● Partnership with the Tour de France for over 30 years and Roland Garros (home of Roland-Garros) for over 20 years

● 400,000+ guests served each year at Royal Ascot

● 3.5 million annual visitors to Bateaux Parisiens and Yachts de Paris

● Sales and marketing for more than 50 exceptional sites in France and UK

● 30 convention centers, including the 6 largest in the United States

● 30 million passengers served each year in more than 170 airport lounges around the world

● 4 Michelin stars for Chef Frédéric Anton at the restaurant Le Pré Catelan and Le Jules Verne at the Eiffel Tower

● Partnerships with more than 15 world-renowned chefs

For more information and to view the full results of the Harris Interactive survey, visit the Sodexo Live website! website here.

About Sodexo

Founded in Marseille in 1966 by Pierre Bellon, Sodexo is the world leader in services that improve Quality of Life, an essential factor in individual and organizational performance. Present in 64 countries, Sodexo serves 100 million consumers every day through its unique combination of on-site services, Benefits & Rewards services, and personal and home services. Sodexo offers its customers an integrated offer developed over more than 50 years of experience: from catering, reception, maintenance and cleaning to the management of facilities and equipment; services and programs promoting employee engagement with solutions that simplify and optimize their mobility and the management of their expenses, including home assistance, nurseries and concierge services. Sodexo’s success and performance are based on its independence, its sustainable business model and its ability to continuously develop and engage its 420,000 employees around the world.

Sodexo is part of the CAC Next 20, CAC 40 ESG, FTSE 4 Good and DJSI indices.

Key figures

19.3 billion euros in consolidated sales for the 2020 financial year

420,000 employees as of August 31, 2020

1st private employer based in France in the world

64 countries

100 million consumers served daily

11.6 billion euros in market capitalization (as of June 30, 2021)

Attachment

Sodexo Live Logo Solid Colors

Paul Pettas Sodexo 203-898-0632 [email protected]

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