New Movers Marketing Campaigns Create Loyal Customers and Increase Revenue
Implementing a new marketing campaign for movers can help your pet business overcome the challenges it faces this year by adding new customers before they become loyal to your competitors.
Small businesses that have successfully weathered the pandemic face an uphill battle. At least 34% of business owners are worried about generating enough revenue this year, according to a survey of 750 business owners by the United States Chamber of Commerce and MetLife. Employee shortages, soaring inflation and supply chain issues are also creating speed bumps for many companies. Despite a difficult environment, companies remain optimistic about the future. Approximately three out of four business owners said they have a positive outlook for 2022.
While the challenge applies to all small businesses, brands that cater to our furry friends have a head start as the industry continues to thrive. Estimates indicate that nearly 70% of households in the United States own a pet, the American Pet Products Association reported. Customers were willing to open their wallets and spend more on food, wellness products and other pet care items than the previous year. Spending on pets is up 35% in 2021 over the previous year, and the number of people buying ethically sourced and eco-friendly products is on the rise. The US pet industry was expected to generate $109.6 billion in 2021, and the number of people who consider their fur babies precious family members continues to rise.
The booming pet market is driving increased competition, and small businesses are feeling the pressure. Big-box pet stores and online delivery services are keeping small businesses in the pet industry on their toes. Creating a marketing strategy that converts can help you stand out from the competition.
Generate customer traffic
Finding the best tools to increase visibility and generate quality leads can become a full-time job. Navigating the ever-changing social media landscape and creating great content to engage followers can also take time. Marketing for new movers is a hassle-free option to welcome new residents to the community with a welcome package filled with proven offers.
As Americans spend more time at home, direct mail delivers a tangible offer to their mailbox. Direct mail generates a nine percent response rate, the Linking data and marketing reported, and this number is known to be even higher when mail pieces are targeted. It also proves to be a valuable tool for enticing customers to learn more about a business. The number of people who visit a company’s website after receiving a direct mail is on the rise. Small businesses can cover a neighborhood with direct mail postcards or target it by zip code, income and household size. Using direct mail to target new movers attracts a lucrative audience eager to try new businesses and provides a solid return on investment.
In 2021, 8.4% of the population, i.e. 27.1 million people, moved. New movers are also big spenders. Previous analysis determined that new movers who purchase new construction spend $12,023 the first year to turn their house into a home. As they create their new routine and settle into their community, new movers will begin the hunt for essential businesses, such as doctors, dentists, mechanics, grocery stores, pet supply stores company and more. Marketing new movers can help small businesses welcome new movers and entice them to visit.
A successful campaign: Our Town America has 50 years of experience helping small business owners attract new residents. Over the years, we’ve learned a few tricks of the trade when it comes to creating a new marketing campaign for movers. Here are a few things to remember as you get started.
Use up-to-date lists: Reaching new residents is doable, but you need to have the right lists. Choose a new moving marketing company that updates their listings monthly and eliminates duplicates to reduce costs.
Track your results: Tracking the results of your marketing efforts will help you determine if they are right for your business. New technology allows people to track point-of-sale redemptions for accurate results.
Create an attractive offer: The better your offer, the more likely it will be refunded. The most successful proven offers welcome new residents with a free gift, not just a discount. K-9 Resorts Luxury Pet Hotel in Apex, NC introduces its business to new residents by offering two free days of dog daycare or one free night of boarding.
Monitoring: Once a customer comes to claim their proven offer, the ball is in your court. Providing quality products and service will ensure their return. It’s also a good rule of thumb to choose a marketing company that sends a follow-up offer to customers after their first visit to keep your business at the top of the list.
Newcomer marketing can help you improve your efficiency, drive measurable results, and turn your business into a destination for new residents.
After serving our country as a US Army medic, Michael Plummer Jr. returned to the family business, Our Town America, in 2001 to work in the IT department. He now leads the company as CEO and CTO using his vast experience in technology and data to make Our Town America the savviest analytics player in the industry. He helped establish Our Town America as the fastest growing and most successful New Mover Marketing franchise in the country with dozens of franchise partners coast to coast.