Naples Chamber of Commerce data sheds light on Collier County’s economy

Over the past couple of years there has been a major shift in the economy and the way businesses operate. In Collier County, consumers, business owners and employees have adapted to changes resulting from labor shortages, increased population growth and supply chain disruptions and seized opportunities to adopt new protocols and systems to adapt to this new environment.

At House of Greater Naples, we understand that data is critical to making informed business decisions. With our access to software and connections to research partners across the region, state and beyond, here are some key data points for our economy.

Top Occupations Displayed and Workforce Highlights

There were 21,763 unique job postings in Collier County from January 2022 through June 2022. The top occupations posted are health care practitioners and technical occupations; office and administrative support staff; Sales and Allied Professions; and Food preparation and serving occupations. The unemployment rate in Collier County was 2.1% in May 2022 with 4,157 people unemployed in March. As a general rule, comparing the analysis of vacancies with the number of unemployed gives more jobs than workers.

Taxable sales

Taxable sales in Collier County totaled $1,440,266,820 in March 2022. The industries with the highest taxable sales in March 2022 (reported in April 2022) were hotel/motel lodging, rooming houses (Air BNB, VRBO), camps and other accommodations; General sundries stores; Restaurants, canteens, catering services; Car dealerships (sales and rentals), label agencies and tax collectors; and clothing and accessories stores. This contrasts with previous years at the height of the pandemic, when lumber and other building materials and leasing or rental of commercial real estate were in the top five, showing a shift in consumer habits. over time.

Net commuters

Companies at all levels are facing labor shortages and are increasingly looking for remote work opportunities and other unique adjustments to fill positions. This includes looking to neighboring counties to recruit workers. Based on a 2021 dataset, the top five counties that have inbound commuters to Collier County are Lee, Miami-Dade, Broward, Palm Beach and Charlotte.

Interestingly, the data indicates that Collier County has negative net commuters to Broward (-842) and Palm Beach (-1,087), which means that more Collier County residents are commuting to these counties for work by to workers from those counties who come to work in Collier County. .

Start-up statistics

Business Formation Statistics (BFS) in Collier County, as reported by the U.S. Census, reached 9,536 in 2021, an increase of 34.7% from 2020 and an increase of approximately 62 % from 2019. BFS data covers Employer Identification Number (EIN) applications made in the United States. , including those associated with starting a new employer business.

As many businesses seek to escape highly regulated and taxed states, Florida is an attractive option. Likewise, companies in certain industries, especially service-related industries, want to track where population growth and migration are occurring. It’s no surprise that our region has seen this tremendous growth in business start-ups.

Would you like to access economic data? Contact us at the Chamber at [email protected] for customized reports, including detailed salary data on specific occupations, demographic information, workforce availability and more. You can also visit the Regional Economic Research Institute at Florida Gulf Coast University at or the Florida Scorecard at

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