Lids opens Queens, New York, store for exclusive hat drops – WWD
Lids, the headwear retailer, has opened the first physical store for its LidsHatDrop e-commerce concept.
Earlier this year, the company launched the platform which offers limited editions and exclusive drops, the same assortment that will be sold in the physical store.
The 950-square-foot store, in Jamaica, Queens, NY, will also sell athlete and celebrity collaboration merchandise to the local community, known for its headwear enthusiasts.
“Following the success of LidsHatDrop.com, we wanted to bring this concept to life and connect with local hat collectors within the community who have been loyal to the brand for years,” said Britten Maughan, President of Lids. . “We know our customers would agree that nothing quite compares to the thrill of buying exclusive and limited-edition releases in person and, more importantly, being among the first consumers to experience them. ‘call Queens our new home and we can’t wait to see what the future holds with the potential for new Lids Hat Drop outlets.
He did not provide any details on where and when other LidsHatDrop stores would open. The Queens store opened on Friday.