Legendary Indian Parsi Culinary Entrepreneur Tanaz Godiwalla Brings “A Parsi Affair” Condiment Line to North America
Commenting on the launch, Tanaz Godiwalla said, “My culinary journey began over 30 years ago when I took over the reins of Godiwalla Catering, now a household name in the Parsi community. Soon I realized that there was a definite market for Parsi condiments that could be easily incorporated into home cooking. With that in mind, I launched ‘A Parsi Affair’ and it was an instant hit in India and the UK. I am now delighted to be able to share the unique taste of Parsi cuisine with the large Indian and Parsi community in the United States and look forward to expanding the range of our offerings soon.
The first product that will be available is Gajar Meva Nu Achaar, a traditional Parsi carrot-based sweet and sour pickle that incorporates raisins and dried dates. The second is the Gor Keri Meva Nu Achaar, the unique Parsi raw mango marinade. Vegetarian and with no added preservatives, the flavors are a game-changer in the market as they are the first to include premium dried fruits and nuts like cashews and dates. A pinch of red chilli, ginger and mustard powder add spicy notes while the sambhar masala enhances the aroma. Each of these condiments uses healthy ingredients such as ginger, garlic, chillies, jaggery, cinnamon and turmeric – all of which have scientifically proven health benefits and contribute to the distinctive flavor that makes Parsi food so famous. They’re addictive with fries and stand out on charcuterie boards. Infinitely versatile, they can be paired with rev-up rice, roti flatbreads, naans, parathas, sourdough, crackers, garlic bread and everything from theplas (flatbreads made with spices) with khakras (thin crackers).
Both condiments will be on the shelves of select Patel Brothers outlets in February 2022. Patel Brothers is the largest Indian-American supermarket chain in the United States with 57 locations in 19 states, primarily New York and New Jersey. The condiments are expected to be available on Amazon in July 2022. Their price will be accessible to anyone looking for a simple yet sumptuous way to add real Parsi zest to their meals.
About Tanaz Godiwalla
Tanaz is India’s most famous Parsi caterer, beloved for its mouth-watering feasts. His extraordinary career has been featured in Conde Nast Traveler, The New York Times and Upper Crust India to name a few. As a second-generation owner and award-winning chef, she has successfully run the business for over three decades. She is the go-to chef of Mumbai’s Parsi community, and her awe-inspiring banquets are bursting with color, flavor and texture. Over the years, she has organized hundreds of events, sometimes booked years in advance. She also runs a cloud kitchen that does food deliveries in Mumbai, India and launched her UK catering services in spring 2021.