Here’s why identity software company Okta plans to open a store in New York


Tech firm Okta recently signed a lease for retail space in New York City, a move that may seem unusual for a company that makes identity management software.

However, in an interview on Wednesday with CNBC’s Jim Cramer, Okta co-founder and CEO Todd McKinnon said it would allow the company to showcase the benefits of its software in a practical way.

“One of the challenges with identity technology and talking about that vision is sometimes hard to imagine,” McKinnon said on “Mad Money”. “I’m talking about things like integrating technology and connecting and setting up that central policy engine, but if you’re running a business you know you have to provide good security. You know you need to connect with your customers. You know you have to have simple tools and technologies for your employees to be productive, but it’s not always clear how identity fits into it. “

This is where Okta’s plans for a physical location come in. The San Francisco-based company announced late last month that it had signed a lease for retail space in the Flatiron District. of Manhattan. In a press release, Okta said the location, which it calls the Experience Center, will be over 6,500 square feet.

In practice, Okta allows employees of other companies to easily and securely connect to various software service platforms without needing to log in individually. Okta is currently integrated with more than 7,000 application and infrastructure vendors.

“We want to build a space in New York’s Flatiron District that helps leaders see this,” said McKinnon, a former Salesforce executive who co-founded what became Okta over a decade ago.

Okta plans to open its Experience Center in November 2022.

“They can look at the product and we can explain it to them from the point of view of the end user, an IT administrator, a security officer and a member of the board or management,” McKinnon told Cramer. “You can see, touch and feel how identity fits into your environment and how it can solve those challenges for you – how it can make your staff more productive, how it can improve the customer experience and how it can, above all, you are more secure. “


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