Fess Parker Winery Unveils Newly Renovated Tasting Room
April 7 – Los Olivos, Calif. – The Fess Parker family is pleased to announce the launch of their renovated tasting room, which reopened to the public on April 2, revealing a more modern design that pays homage to the family’s roots and supports the higher tasting experiences of the family. cellar.
Founded by the late Fess Parker in the 1980s, multi-generational family-owned Fess Parker Winery has built a reputation for crafting exceptional Rhone and Burgundy wines from Santa Barbara County. Since opening its expansive tasting room and cellar in the early 1990s, Fess Parker Winery has remained a premier destination in the region, welcoming patrons to sample high-quality wines from its scenic location along the Foxen Canyon Wine Trail.
Seeking to create a more contemporary experience for guests while incorporating the family’s unique history, the Parker family embarked on a tasting room refresh that would become the next evolution of the brand’s presentation. To bring their vision to life, the family hired Oliva Villaluz of Oliva Villaluz Design, who worked closely with siblings Eli Parker and Ashley Parker-Snider to design and execute the new look, which included updates. interior and exterior spaces.
“After more than 30 years, it was definitely time for a refresh,” says Parker-Snider. “We knew we wanted to create an environment that was a bit grand, but still welcoming and comfortable, while giving visitors a sense of place and meeting the needs of our elevated hospitality experiences.”
The floor-to-ceiling fireplace remains the centerpiece of the tasting room interior, which is now surrounded by comfy chairs and a communal table to give the room a living room feel. Adjacent to the Fireplace Room are two semi-private tasting spaces offering more intimate wine experiences, including those showcasing the family’s library’s robust wine collection, dating back more than two decades.
Additional decorative touches in the tasting room include a mural of the Fess Parker Home Ranch, featuring the founder of the 714-acre property that Fess Parker purchased in 1988, as well as a stunning Kodiak Greenwood photograph of the location Mr. Parker’s favorite on the ranch, which is printed on metal and hung in a triptych above the fireplace. Memorabilia from Mr. Parker’s acting days – including the guitar he auditioned with for the role of Davy Crockett and an original copy of the lyrics to ‘The Ballad of Davy Crockett’ with edits in the margin – are also included in the space, like a nod to the roots of the late patriarch.
Outside, the tasting areas are reconfigured to further accommodate the evolution of the winery towards higher private tasting experiences while taking advantage of the region’s perfect climate. New alfresco tasting bars have been added to maximize use of the expansive grounds, while new shade sails, outdoor furniture and plants create a comfortable and attractive environment to enjoy wines all year round. year.
Finally, the existing prep kitchen was updated with state-of-the-art appliances, allowing the winery to enhance its hospitality programming and host a variety of special events.
“With the redesign, our goal was to create a warm space that invites guests to create lasting memories, but also allows them to connect with the people behind the wines and the place,” says Parker-Snider. “We believe the end result will stand the test of time. It’s something our people would be proud and excited about, and we hope future generations will be excited about for years to come.
About the Fess Parker Family Portfolio
Since the late 1980s, Fess Parker and her family have cultivated a world-class hotel portfolio around the beauty and bounty of Santa Barbara County. The Fess Parker winery focuses on the grape varieties best suited to the region’s unique growing conditions – Pinot Noir, Chardonnay and Rhône wines – with its vintages consistently earning over 90 points from top critics around the world. In addition to a waterfront hotel in Santa Barbara, the family honors the legacy of their late patriarch by hosting guests at the Fess Parker Wine Country Inn in Los Olivos, in the heart of Santa Barbara wine country. For more information, please visit www.fessparker.com.