Chef Rick Bayless makes New York debut with Tortazo Nomad


Tortazo, the new restaurant concept from Michelin-starred chef and restaurateur Rick Bayless, will open its second location on September 20, 2021 in New York’s NoMad neighborhood at 1123 Broadway (between 25th and 26th streets). Inspired by the vibrant cuisine, warm hospitality, and rich culture of Mexico, Tortazo is a quick and laid-back Mexican restaurant. Chef Rick Bayless also runs the award-winning Frontera Grill, Topolobampo, XOCO and Bar Sótano restaurants in Chicago. In addition to being a critically acclaimed chef and restaurateur, Chef Bayless is also a Bravo Top Chef Masters winner, Emmy-nominated television personality for his PBS series. Mexico, one plate at a time, and cookbook author. Tortazo brings his deep appreciation for Mexican cuisine to New York City with a menu that encourages discovery and showcases the bold flavors of Mexico.

New York City has a thriving Mexican food scene,”, Explains Chef Bayless. “We seem to be at a tipping point where people see Mexican food in a different way and understand that it is so much more than Tex-Mex. Our goal in coming to New York is to allow more people to discover and appreciate the incredible diversity of cuisine that you will find in Mexican cuisines.

Tortazo NoMad’s menu will offer a modern, bespoke expression of the flavors, ingredients and techniques of Mexican cuisine. At the heart of the restaurant’s menu are the classic and warm Tortas à la Plancha, a tribute to Mexico’s famous torterias. Unique to the NoMad location, Chef Bayless will offer a traditional Oaxacan Tlayuda – a large, thin, crispy tortilla topped with a variety of ingredients ranging from cotija cheese, black beans and tomatillo salsa to shredded cabbage, to creamy avocado and spicy chorizo. The menu also offers seasonal soups and salads, bowls, quesadillas, and desserts including churros and paletas. Tortazo NoMad incorporates ingredients from local suppliers and farms such as La Newyorkina (churros and paletas) in Manhattan, D&R Central Bakery (telera rolls) in the Bronx, and eggs from The Farmers Hen in Elizabeth, NJ. Tortazo NoMad is a true neighborhood hangar, open daily for lunch and serving the community through happy hour and dinner each night.

Highlights of the menu will include:

Milanese torta with crispy chicken: Napa cabbage, marinated jalapenos, cotija cheese,

avocado-tomatillo salsa, coriander cream, served on a telera roll brushed with black beans

Chicken Chilaquiles: poblano rajas, jack and cotija cheese, black beans, tortilla strips, salsa roja

Roasted Beet and Goat Cheese Tlayuda: candied almonds and avocado-tomatillo salsa, served on a huge corn masa tostada brushed with black beans

Shrimp Coctel: Florida shrimp, avocado, jicama, cucumber, tamazula hot sauce, lime

Tortazo NoMad has a full service bar with a drink program run by Lanie Bayless. Expect rotating Mezcal flights highlighting the top mezcaleros in the main producing regions of Mexico, as well as a solid selection of seasonal house cocktails (shaken, brewed and frozen!), cans of wine, hard eaux-de-vie and local beers. Non-alcoholic options include homemade, seasonal agua frescas.

The 70-seat restaurant has a bar, stand and table, both inside and outside on the patio. The warm and vibrant palette gives guests the option to dine on-site or grab and go via counter, kiosk, and advance ordering services. Tortazo also offers delivery and catering for the neighborhood. A focal point of the restaurant’s design is a brightly colored mural depicting the annual migration of monarch butterflies from North America to Mexico. Tortazo NoMad is located in the NoMad Piazza at 1123 Broadway, a historic building owned by Kew Management. Kew is led by Leslie Spira Lopez, a longtime champion of the neighborhood through leadership roles in the NoMad Alliance, the Flatiron BID and the Madison Square Park Conservancy.

Tortazo is a partnership between chef Rick Bayless, DOM Capital Group and Jollibee Foods Corporation, a leading multinational food service company based in the Philippines.

About Tortazo

Inspired by the vibrant cuisine, warm hospitality and rich culture of Mexico, Tortazo is a quick and laid-back Mexican eatery from critically acclaimed chef and cookbook author Rick Bayless. Tortazo is inviting, accessible and delicious. At the heart of the restaurant’s menu are the classic and warm Tortas à la Plancha, a tribute to Mexico’s famous torterias, and the traditional Oaxacan Tlayudas. Welcoming guests daily for lunch, a lively happy hour, and dinner, Tortazo is open from 11:30 am to 9:00 pm. For more information, please visit tortazo.com.


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