Box office disasters add pressure on Hindi film industry

NEW DELHI : The box office failure of numerous Bollywood films in quick succession is increasing the pressure on the Hindi film industry, after films such as HIT: The First Case, Shamshera, Nikamma, Samrat Prithviraj and Shabaash Mithu failed to failed to attract viewers.

According to trade experts, screenings of some of these films had to be canceled for lack of spectators, with the films collecting only 70% of their potential. Many distributors no longer wish to release films in single-screen cinemas.

Film distributor and exhibitor Sunny Khanna called film audiences impatient and restless. “Viewers’ tastes and preferences have changed drastically over the past two and a half years, and they are absolutely certain they don’t want to show up to the cinema to watch mid-fare,” he said. Knowing that a movie will be available on a streaming platform within four weeks has also turned many people away from cinemas, he said.

According to Khanna, Bhool Bhulaiyaa 2 who could have done 250 crore in theaters before covid ends its box office at 185 crores, Jug Jug Jeeyo from Karan Johar who could have crossed 100 crore, stopped at 85 crore, and Anek of Ayushmann Khurrana who could have timed 30-40 crore, managed only 8 crores.

The absence of great films can also hurt. Before the pandemic, there were both great and new movies in theaters every week. But now, without the frequent release of bigger titles or ones that were meant to perform well, many new movies are unnecessarily getting multiple shows assigned, leading to frequent cancellations, Khanna explained.

In the past month alone, Shabaash Mithu, HIT and Rashtra Kavach OM have opened with 40,000,000, 1.35 crores and 1.50 crore respectively the first few days. Pravin Chalikwar, director of Priti Cinemas in Parbani, Maharashtra, said single-screen cinemas like his had hit rock bottom in the past two months, with many distributors unwilling to show their films at all. small towns or requiring heavy minimum guarantees.

“If I pay 1 lakh to screen a movie for a week, the only way to make profit is if the movie collects at least 2,000,000. And it’s not like we don’t have other expenses, we maintain our theater like any multiplex, with air conditioning, catering, staff salaries,” Chalikwar said. Hindi movies aside, single screeners are at a disadvantage even with Hollywood content. , he added, with studios requiring ticket prices to be a minimum of 200.

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