BET Partners With Apollo Theater To Provide $ 100,000 In Grants To Harlem Businesses – CBS New York
NEW YORK (CBSNewYork) – As part of BET’s Soul Train Awards weekend and in partnership with host venue, the Apollo Theater, ten Harlem businesses and nonprofits have learned that they will each receive a 10,000 micro-grant. $.
The investment follows BET’s $ 20 million Saving Our Selves COVID-19 fund and extends to Apollo and the 125th Street Business Improvement District (BID) Harlem Microgrant 2021 program launched in 2020. The grants will support the Continuing revival of the COVID-19 winners, in honor of the entrepreneurial spirit of the innovative creator of Soul Train, Don Cornelius.
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“BET remains committed to the recovery of black communities as we continue to manage the effects of the global COVID-19 health crisis,” said Jeanine Liburd, BET’s communications and social impact manager. “As we gather at the World Famous Apollo for the 2021 Soul Train Awards, BET is honored to take another step forward in supporting black businesses, innovators and leaders in memory of Don Cornelius and beyond.”
BET will partner with United Way to help feed the Harlem community at two local community organizations, the Harlem Wellness Center in downtown Harlem and West Harlem Group Assistance. Each of these groups will receive one of the micro-grants, helping hundreds of families in Harlem in time for Thanksgiving.
“The Harlem community has always played a vital role in helping the Apollo create a safe and innovative space for our artists and our audiences. At the onset of the pandemic, we understood that it was vital to find a way to give back directly to our neighbors, as they ensure that Harlem is a vibrant destination for all, ”said Apollo CEO Jonelle Procopius. “I am delighted that BET is extending the work we started with 125e Street BID because it is more important than ever to uplift our community during difficult times and to stand up for the leaders of today.
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“Our partnership with BET helps us make an impact on the communities we serve here in New York City,” said Amy Sananman, senior vice president of community impact for United Way.
The 2021 Soul Train Awards will kick off Sunday, November 28 at 8 p.m. ET / PT on BET and BET Her, recognizing the best of soul and R&B, and will also celebrate the 50e birthday of Soul Train.
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Harlem businesses and nonprofits interested in being a part of the micro-grants program can visit www.ApolloTheater.org for guidelines and applications.